transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19

Abstract

The paper aims to help the micro, small and medium-sized enterprises with the ravages of the COVID-19 pandemic. This bibliographic paper, shows the current state of the micro, small and medium-sized enterprises and the main factors by which companies have been affected. The results expose that it is essential to have innovation in marketing and migrate from the physical environment to the virtual environment world, including the transfer of mission, values, and culture to generate online shopping experiences.