Communication and the new normality. What the COVID-19 unmasked

Abstract

This essay refers to the results of a reflection based on the violent entry into the reality that led us to live the pandemic by Covid-19. Based on relevant news information, a qualitative analysis was carried out with the aim of proposing lines of action and reflection that could make more meaningful the environment that the Mexican political system is living and in which it is being transformed. In this sense, communication -as a medium but also as a content- was not only altered but reconfigured, showing naked the public and private reality.

The Mexican political system, including all the social institutions that compose it, as well as all the systems of government, were discovered in their shortcomings by the pandemic; nor have these deficiencies been covered by political communication strategies. The institutions that compose these systems also present even ignorance of how to communicate in the virtual medium, today privileged, because the communication systems have been profoundly and violently modified in the face of life that cannot pause.